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Honda Worldwide Campaign 2011

Project type

Worldwide advertising campaign

Date

2010

Location

London

An advertising campaign managed by Wieden and Kennedy, where several artists illustrated aspects of the natural world in order to emphasize Honda's commitment to environmental sustainability and recycling.

I was asked to provide several illustrations of maize cobs, as well as one of a car seat; the point being that Honda were using recycled corn husks in the fabric used as upholstery.

The work required painstaking and superfine detail and execution to a high standard, especially with regards to painting of the fabric. I have also included my study of a logo.

The campaign was very successful and featured in national and international media worldwide. It won an ANNA award in 2011.

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